After a two-year hiatus, Gawker is coming back. Peter Thiel, be damned.
Bustle-owner Bryan Goldberg, who paid $1.35 million for rights to the defunct gossip site in a bankruptcy auction in July, wrote in a memo to Bustle staff Tuesday that Gawker would relaunch next year with Amanda Hale, the former chief revenue officer of The Outline, as its publisher.
A spokesperson for Bustle confirmed the hiring and upcoming launch to TechCrunch, adding that Hale “will be responsible for building out the sales and marketing teams, and developing the overall strategy for the brand. Her first project will be to solidify a plan to ensure the Gawker archives have a safe and permanent home. We will be investing significant resources in this relaunch, and we will continue to make further announcements as plans progress.”
According to the memo, the new Gawker will take advantage of Bustle’s resources, technology and business platform.
“We won’t recreate Gawker exactly as it was, but we will build upon Gawker’s legacy and triumphs — and learn from its missteps,” Goldberg wrote. “In so doing, we aim to create something new, vibrant, highly relevant, and worth visiting daily … completely distinct from our other properties and sit within a separate corporate subsidiary,”
Here’s the full memo, obtained by The Wall Street Journal’s Ben Mullin: